As of 2022, the global background music market size was estimated to be USD 2.42 billion and projected to reach a value of USD 3.98 billion by 2032, rising at an annual compound growth rate (CAGR) of approximately 5.1% from 2022-2032.
The background music market is being driven by factors such as the growing adoption of streaming services and demand for personalized experiences. The hospitality sector, in particular, is a major contributor to this space since many businesses in this sector utilize background music to enhance customer experiences.
North America is the leading market for background music, followed by Europe and Asia Pacific. The high adoption rate of streaming services and abundance of hospitality and retail businesses in these regions are major drivers of market expansion.
The background music market is highly fragmented, featuring numerous players operating within it. To stay ahead of competition, industry insiders emphasize innovation and product differentiation to gain an edge.
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Key Takeaway
- Global background music market was worth approximately USD 2.3 billion in 2021. It is projected to grow at a CAGR around 5.1% by 2028 and reach USD 3.3 trillion by 2028.
- Market forces include the growing adoption of music streaming services, the demand for personalized music experiences and the use background music in hospitality.
- North America is the largest background music market, followed closely by Europe and Asia Pacific.
- It is a highly fragmented market with many players in it. There is intense competition among the players who focus on innovation and product differentiation to gain an edge.

Regional Snapshot
- North America is the leading market for background music, due to the rapid adoption rate of streaming services and a large number of hospitality and retail businesses located there.
- Europe is the second-largest market, with countries like the UK, France and Germany contributing significantly to its expansion.
- The Asia Pacific region is projected to experience the highest compound annual growth rate during this forecast period, driven by rising adoption of music streaming services and demand for personalized music experiences across various industries.
- Other regions, such as Latin America and the Middle East & Africa, are predicted to contribute to market growth due to an increasing use of background music across various industries and the increasing popularity of music streaming services in these locales.
Market Dynamics
Drivers
- Growing Adoption of Music Streaming Services: The rising use of streaming services such as Spotify and Apple Music is a major force in the background music market. These platforms give businesses access to an extensive library of music and enable them to craft personalized listening experiences for their customers.
- Personalized Music Experiences Are on the Rise: As consumers seek more tailored experiences, including tailored music offerings, the background music market is growing as businesses strive to craft unique and captivating environments for their customers.
- Background Music in Hospitality Industry: The hospitality sector is a major contributor to the background music market, with many businesses within this field using music to enhance customer experiences - restaurants, hotels and other establishments included.
- Technological Advances: Technological advancements such as advanced audio systems and artificial intelligence are propelling the background music market upwards. These advances enable businesses to offer their customers more personalized and sophisticated music experiences.
- Growing Adoption of in-store marketing with background music: Retailers are increasingly turning to in-store marketing, which includes the use of background music. This trend is fueling growth in the background music market as businesses strive to create engaging environments for their customers.
Restraints
- High costs associated with licensing music: Licensing music can be an expensive obstacle for businesses looking to use it in their operations. Businesses that want to incorporate music may need to pay licensing fees to artists or labels, which could prove prohibitively expensive.
- Competition from Alternative Forms of Entertainment: The background music market faces competition from new forms of entertainment such as podcasts and audiobooks, which could take market share away from it over time.
- Lack of Standardization: The lack of standardization in the background music market can present a challenge to businesses that wish to use music in their operations. With numerous providers of background music, each with their own catalogs and licensing arrangements, it may be difficult for businesses to locate the ideal provider and music that meets their requirements.
- Limited music selection: It can be difficult for background music vendors to find the right music. Many businesses have trouble finding the right music to fit their niche or particular needs.
- COVID-19's pandemic effect: The COVID-19 epidemic had a devastating impact on background music markets, particularly those in hospitality and retail. Many businesses are closing down or operating at reduced capacities which has resulted in a drop in background music demand, and a reduction of market size.
Opportunities
- Expansion into New Industries: The background music market has traditionally been dominated by hospitality and retail sectors, but there are opportunities to expand into other sectors like healthcare and transportation. These industries could benefit from using background music to improve customer or patient experiences.
- Data Analytics as an Opportunity: Data analytics offers the background music market an opportunity. By collecting customer preferences and behaviors, businesses can create more personalized and tailored music experiences that better cater to their clients' needs.
- Increased Adoption of Digital Signage: The rising adoption of digital signage presents an opportunity for the background music market. By integrating background music with digital signage, businesses can create more immersive and engaging environments for their customers.
- Growth Opportunities in Emerging Markets: Emerging regions such as the Asia Pacific region and Latin America offer tremendous potential for the background music market. As these regions continue to develop and expand, there will be increased demand for background music across a range of industries.
- Development of New Technologies: The advancements in new technologies such as advanced audio systems and artificial intelligence offer opportunities for the background music market. These advancements enable businesses to craft more personalized and sophisticated musical experiences for their customers.
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Challenges
- Changed customer preferences: Customers' tastes in music are constantly shifting, making it difficult for businesses to stay abreast of new trends and tastes. This presents a challenge to businesses in the background music market as they must provide music that resonates with their intended audience.
- Copyright and Lien Issues: For businesses in the background music market, copyright and licensing issues can pose a major obstacle. Businesses may need to negotiate complex licensing agreements and pay hefty fees in order to use certain songs or artists within their operations.
- Competition from free music streaming services: Free music streaming services such as YouTube and SoundCloud pose a challenge for businesses in the background music market. These platforms offer businesses an alternative to paid background music providers and may attract cost-conscious customers.
- Limited Budget for Background Music: Many businesses have limited funds available for background music, which can present a challenge for the market. Businesses may need to prioritize other expenses like marketing and advertising over investing in background music.
- COVID-19 Pandemic Impact on Background Music Market: The COVID-19 pandemic has had a detrimental effect on background music sales, particularly in hospitality and retail sectors. Due to many businesses closing or operating at reduced capacity, demand for this genre of music has diminished considerably - leading to a decrease in market size overall.
Report Scope
Report Attribute | Details |
The market size value in 2022 | USD 2.42 Bn |
Revenue forecast by 2032 | USD 3.98 Bn |
Growth Rate | CAGR Of 5.1% |
Regions Covered | North America, Europe, Asia Pacific, Latin America, and Middle East & Africa, and Rest of the World |
Historical Years | 2017-2022 |
Base Year | 2022 |
Estimated Year | 2023 |
Short-Term Projection Year | 2028 |
Long-Term Projected Year | 2032 |
Key Market Segments
Type
- Incidental music
- Furniture music
- Elevator music
- Video game and blog music
- Internet delivered background music
Application
- Retail Stores
- Restaurants
- Entertainment Places
- Public Organizations
- Others
Key Market Players
- Mood Media
- PlayNetwork
- TouchTunes
- Usen Corporation
- SiriusXM for Business
- Pandora for Business
- Almotech
- Imagesound
- Easy on Hold
- Sunflower Music
- Soundjack
- Xenon Music Media
- Qsic
- Express Melody
- Open Ear Music
- Auracle Sound
- Cloud Cover Music
Frequently Asked Question
Q: What is the current market size for the Background Music market?
A: According to a report by Market.us, the Background Music market was valued at USD 2.42 billion in 2022 and is expected to reach USD 3.98 billion by 2032, growing at a CAGR of 5.1% during the forecast period.
Q: What are the key segments of the Background Music market?
A: The Background Music market can be segmented based on type (Incidental music, Furniture music, Elevator music, Video game and blog music, Internet delivered background music), application (Retail Stores, Restaurants, Entertainment Places, Public Organizations, Others), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East & Africa).
Q: Who are the key players in the Background Music market?
A: Some of the key players in the Background Music market include Mood Media, PlayNetwork, TouchTunes, Usen Corporation, SiriusXM for Business, Pandora for Business, Almotech, Imagesound, Easy on Hold, Sunflower Music, Soundjack, Xenon Music Media, Qsic, Express Melody, Open Ear Music, Auracle Sound, Cloud Cover Music.